Through the star-studded movie, Jim Iyke is creating awareness about the dark world of cyberbullying, something he has experienced firsthand.
Internet trolling is something many have experienced at some point and it is the premise upon which Iyke premiered his latest movie, ‘Bad Comments,’ at the Filmhouse IMAX Cinemas over the weekend.
‘Bad Comments’ is Iyke’s latest and debut movie production that addresses the impact of cyberbullying.
He said whether we have been victims of online trolling or have witnessed people become victims, it is clear that the internet has encouraged an appetite for trolling.
Through the star-studded movie, the actor says he is creating awareness about the dark world of cyberbullying, something he has experienced firsthand.
The movie premiered at the Filmhouse IMAX Cinemas with an elaborate red carpet event on Sunday.
Gracing the beautifully decorated red carpet were Uche Jumbo, Ini Edo, Jidekene Achifusi, Deyemi Okonlawon, Toyin Abraham, Phyno.
Others were the cast members Osas Ighodaro, Sharon Ooja, director Moses Inwang, and many more.
Speaking about the movie, Iyke said: “It’s a conversation that I think is lagging behind in our society and we did extensive research before putting out this movie.
‘‘It’s become cool to project cruelty and hatred online and Bad comments speak to this, we hope to show some of the perils of social media, we worked hard on a powerful production which has something for everyone.”
The superstar actor, who is famous for his show-stopping acts, arrived at the venue with a motorcycle escort whilst he sat in a Rolls Royce.
After the movie, attendees of the premiere had a lot of positive reviews to give.
‘Bad Comments’ will be officially released in cinemas on Friday.
Nollywood ace actor, Jim Iyke, is set to release his debut film as an executive producer. The film titled Bad Comments will release in Nigerian cinemas on 27th August 2021. Jim Iyke made this announcement during an exclusive screening of the film to select press on Monday 5th July 2021.
Bad Comments is a fast-paced fusion of drama and thriller, with a blend of momentary comedic relief. Inspired by true-life events, it mirrors the life of celebrities and how their careers can be at the mercy of propaganda circulated by social media trolls. The film reveals an uncommon plot twist, potent enough to provoke ecstatic reactions from an audience, considering its effect during the press screening.
It stars Jim Iyke in the lead role, supported by ace actors and music stars such as Osas Ighodaro, Sharon Ooja, Chinwetela Agu, Patience Ozokwor, Ruggedman, Ini Edo and Timaya, among others.
“What we intended to achieve is telling a story that resonates with each and everyone in the room; such that when you watch Bad Comments, you can either relate directly with a character or know someone who has had a similar experience. And with the reaction in the room today, I am convinced that we achieved it.”
When asked if the lead character’s reactions were influenced by his personality, Jim responded,
“One can never tell how far they would go in defending themselves or their loved ones if they are subjected to such attacks, capable of hurting their mental health.”
“This film is partly inspired by our friend’s experience – a notable celebrity. He was devastated by the impact of a troll’s attack on social media and we pondered on what a possible reaction would be. I hinted Jim Iyke and he took interest in it, and so, we teamed up to make magic.”
Moses also worked with Jim Iyke while shooting Merry Men 2 shared more on how the idea developed;
“I first spoke to Jim about the idea in an elevator while returning to our rooms after a hectic day on set. Months later, he called me up to ask about it and that was when I recognized that there was potential in the story because Jim is not easily fascinated.”
Distributors, FilmOne Entertainment, are optimistic about the performance of the film when released. Speaking at the screening, Head of Distribution Ladun Awobokun was enthusiastic,
“It is amazing to see the quality of stories emanating from our creatives, and that are being developed into big screen content. Bad Comments is a precise example of how stories should be told and gives hope to the quality of export we present to the global audience. I can’t wait to see the massive reception it would get from viewers.”
Bad Comments opens in cinemas across Nigeria and Ghana, from Friday 27th August 2021.