Gulder Ultimate Search (also called GUS) is a Nigerian reality television series, created and sponsored by Nigerian Breweries Plc to promote the Gulder Lager Beer. The first season premiered in 2004. The GUS series is also the very first 100% local content reality television programme in Nigeria and it is a survival type reality programme that highlights the struggle of Contestants (10–30 persons, depending on the reference edition), their struggles against themselves and the wild i.e. nature and their search for a hidden treasure that brings to the last person standing instant fame and fortune. The Winner of the last season in 2012 took home a 10 million naira cash prize and an SUV.
Past Seasons, Locations, Storylines and Winners
The series is produced by a Nigerian based producer, Peter Akpaka of Jungle Filmworks.
GUS 1 was produced on the Snake Island in Lagos State. The theme was ‘The Legend of Captain Kush’ and the Mr. Ezeugo Egwuagwu made history as the first winner of the reality show took home the Star Prize of 3 Million Naira.
Obudu Hills, Calabar Cross River played host to the 2nd Season ‘The Lost Helmet of General Maxmillian’ and Mr. Lucan Chambliss took home the Star Prize of 5 Million Naira.
NIFOR, Benin Edo State was the venue of ‘The Brew Master’s Secret’ (Season 3) and Mr. Hector Joberteh won the grand prize of 5 Million Naira and a Ford Explorer SUV.
The Shere Hills of Jos was the venue of ‘The Search for the Golden Age’ and the athletic Dominic Mudabai outpaced his contemporaries to claim the title that year.
Death of contestant
A contestant Anthony Ogadje, drowned in a lake in Jos Plateau State in GUS 4 during the shoot.
In the stormy hills of Awgu, Enugu Mr. Michael Nwanchukwu found ‘The Lost Chronicle’ and exchanged it for the 5 million naira and a brand new SUV.
GUS 6 was taken to the western part of Nigeria in the deserted Omodo Forest of Aagba in Osun State and ‘The Horn of Valour’ was found by Mr. Uche Nwaezeapu.
The celebrity edition was the GUS series was launched in 2010 and location was Lacapagne Tropicana Epe Lagos. ‘The Goldern Goblet’ was found by the Ace Nollywood Actor Emeka Ike and he goes home with the sum of seven million naira.
In the same year when the Celebrity Edition was done, the GUS series moved to Omo Forest, J4 Ogun State for season 7 and ‘The Ultimate Hero’ was Mr. Oyekunle Oluwaremi.
The Kukuruku Hills, Egbetua Quarters, Akoko-Edo Edo State won’t recover from ‘The Contest of Champions’ when Mr. Christopher Okagbue stunned the world by winning the 8th season.
2012 was the year that the search moved to Usaka, Obot Akara, Akwa Ibom where ‘The Gatekeeper’s Fortune’ was found by Pascal Eronmose. GUS 9 was directed by Laszlo Bene, the American Director/Producer currently living in South Africa
In the forest of Usaka, Akwa Ibom, Mr. Dennis Okike found ‘The Tenth Symbol’ and exchanged it for the 10 million naira and a brand new Mitsubishi Pajero. GUS 10 was directed by Laszlo Bene, the American Director/Producer currently living in South Africa
GUS 11 was in Aguleri forest in Anambra state, where ‘The General’s Helmet’ was found by Chinedu Ubachukwu. He was rewarded with 10 million naira and a brand new Ford Explorer car.